Featured label: paris 99

24-year-old New York native, Paris Starn, is the brainchild behind the super cute and swoon-worthy label, Paris 99. Drawing inspiration from the textiles of the traditional country club and domestic appeal, her debut collection features playfully feminine gingham dresses with daring cut-outs, ric rac trims and dainty pearl buttons, that pay homage to traditional Americana style and Paris' love for her great grandmother's aprons. Available in pink, yellow and blue, each dress has its own personality was named after the designer's friends, “successful young women working in creative fields” who have been her inspiration and collaborators.

Shop the collection online now via the Paris 99 website or follow the label on instagram.

​Photos by Ondine Vinao