We're absolutely 100% smitten kittens with London based Photographer, Gemma Booth. Gemma's ever-growing portfolio is full of playful, feminine and quirky imagery including both still photography and fashion films. Her images have featured in campaigns and pages for Chanel, Paul Smith, Aerie and i-D, to name a few. Head over to her website to see more images and watch her short films (which are amaaaah-zing btw). You can also follow Gemma via her blog for behind the scenes news and shenanigans!