For all of you Alice Temperley fans out there - you might want to brace yourselves! 'Somerset by Alice Temperley' is a new concept fashion brand and collaboration for UK department store John Lewis. Designed exclusively for John Lewis and named after Alice Temperley's beloved home county, Somerset is Alice's first collaboration for the UK high street.
Drawing inspiration from established Temperley motifs, the collection will include a full range of eclectic accessories and fashionable pieces. An array of influences are present in the collection from Victoriana and Bohemian accents to military and print elements. Traditional materials are juxtaposed with pony skin textures, beads and sheers to create a feminine portfolio. The 60 piece collection will exhibit classic and much-loved Temperley favourites at an accessible price point whilst retaining Temperley's signature high-end detail and design. We're especially keen on the Cape Coat and Silk Frill Blouse - too bad it's almost spring here in Aus!
Championed by an AW12 multi-million pound advertising campaign featuring the ever so lovely Lily Donaldson, the collection will arrive in John Lewis stores on September 4th while the online collection will debut on September 12th. Be sure to check out the video above, it'll have you swooning over the whole collection in no time!