East London's newest independent label, 18 AND EAST, is absolutely amazing! Inspired by the vibrant music, fashion, blog and film scenes in and around East London; 18 AND EAST is for the girl who has a strong sense of individual style and a voracious lust for life. Feminine shapes and styling with sexy, edgy pieces make for a collection that ticks all your style boxes. Stunning prints ranging from delicate birds and bold florals to more abstract prints decorate key pieces to incorporate a signature feel. 18 AND EAST is for the girl who has a passion for life and style; from vintage shopping and scouring boot fairs for 'That' item to flicking through style magazines for inspiration - individuality is always at the forefront. 18 AND EAST is not just a fashion brand - it's a way of life.